About
With over a decade of professional experience in digital marketing and tech within international corporations, I have honed my expertise. My natural curiosity and strong interest led me into the world of emerging technologies, specializing in Web3 and Blockchain.
Digital Marketer and Web3 Strategist.
With years of experience and knowledge in digital marketing, web3 and gaming I am willing to support companies entering into the space, new emerging start-ups and web3 related projects.
- Nationality: Spanish
- Country: Germany (Bavaria)
- Degree: Master
- e-Mail: borjaxmkt@gmail.com
I see myself as a self-learner with a relentless curiosity, consistently contributing creative solutions and uncovering fresh opportunities within the digital market, guided by a unique perspective and unwavering motivation.
Skills
My expertise lies in Marketing and Strategy, aiming to cultivate consumer loyalty through the strategic implementation of Web3 and Gamification initiatives. I complement these efforts with technical knowledge in Web Development and Blockchain, actively pursuing continuous learning in this rapidly evolving field.
Resume
Professional Experience
Web3 Journey
2021 - Present
Web3 builder & investor
After several years of experience as an investor I jumped into web3 world and blockchain technology. Analyzing and launching NFT collections, crypto-games and supporting projects under the Ethereum and Binance networks.
adidas
2020 - Present
Digital Tools and Platforms Implementation
Working globally on digital learning tools and implementation across all our adidas stores. This includes agile development, backlog management, activations as well as analytics and KPIs tracking.
Reebok
2016 - 2020
Digital and Sports Marketing Partnerships
Activation of Reebok partnerships and campaigns activations with our brand ambassadors and influencers in Iberia and Europe.
Roca Bathrooms
2015 - 2016
EMEA Product Manager Assistant
Product marketing and competitor analysis
Nielsen Company
2014 - 2015
Market Analyst Assistant
Market Analyst and consulting for FMCG brands
Learning Experience
Ethereum Blockchain Development (Solidity)
2023 - Present
- Solidity Programming
- Smart Contracts & Blockchain
- Ethereum functions and DApps
Web Development
2022 - 2023
- Full Stack Web Development (Front-End & Back-End)
- HTML, CSS, JS, ReactJS and Bootstrap
- NodeJS and NPM packages
- ExpressJS, EJS and MongoDB
Python Game Development
2021 - 2022
- Development of basic games 'hosted on Github'
eSports Industry
Johan Cruyff Institute
2020 - 2021
Master on Marketing Analyst & Research
2014 - 2016
University Barcelona (UB)
Bachellor of Business Administration and Management
2010-2014
University Barcelona (UB)
Services
Below you will find the different services I can offer as a digital / tech expert considering Web3, Blockchain and Gamification projects as well as support on web development.
Digital Marketing
Drive growth through campaigns, social media, search engine and analytics.
Web3 Strategist
Guiding businesses on leveraging Web3 technologies and decentralization through dApps, DeFi and NFT markets.
Gaming Strategist
Advising on gaming emerging technologies such as digital worlds, monetization (P2E), eSports and new trends.
Consumer Loyalty
Web3 loyalty programms for customer retention and brand advocacy for long-term growth success.
Creativity Vision
Define creative process and bring new ideas driving innovation in a rapidly changing area.
Development Support
Web development, Smart Contracts, UX/UI design based on market research and evolving technologies.